WEST PALM BEACH, FL, May 17, 2007 (MARKET WIRE via COMTEX) — Church & Crawford (PINKSHEETS: CCWD) announced today that its operating subsidiary, Mannea LLC, a virtual world media and advertising company, has begun a comprehensive B2B sales and marketing campaign aimed at introducing virtual and ‘real world’ companies to its offerings and to build brand awareness.

Mannea President Jeff Reidy said, “While other companies utilize traditional ‘real world’ marketing and advertising solutions that are inefficient in Second Life, as existing and active Second Life community members and participants, we offer the unique ability to rapidly integrate a virtual presence for ‘real world’ and online businesses in this highly sought-after emerging virtual marketplace.”

Reidy continued, “As our virtual world presence becomes more prevalent, it is critical that we also gain market awareness in the ‘real world,’ for companies and individuals seeking a truly integrated presence in Second Life; reaching a virtually untapped audience of six million+. We look forward to bringing Mannea and our unparalleled offerings to a nationwide audience.”

Mannea’s comprehensive sales and marketing campaign will include an integrated email, print and online campaign designed to capture a nationwide target audience of small to large businesses seeking an integrated, effective presence in Second Life, one of the most active and highly sought-after virtual world communities.

Initial target markets include major metropolitan cities, such as San Francisco, Chicago and Atlanta, where marketing and advertising will introduce active and new Second Life users to Mannea’s comprehensive offerings.

About Church & Crawford

Church & Crawford, Inc. (www.churchandcrawford.com) operates through its wholly owned subsidiary Mannea, LLC, an online media and advertising company that integrates real life products and services with the particular culture and community of Internet-based virtual worlds. Its primary target operating market is Second Life, an active, online virtual community and marketplace developed by Linden Labs, with more than 5.6 million active residents.

In conjunction with Mannea, Church & Crawford is implementing an aggressive roll-up strategy to pursue unique opportunities that include both Internet- and brick and mortar-based acquisition candidates with extraordinary potential for long-term growth under its public umbrella.

SAFE HARBOR ACT: This press release contains statements which may constitute “forward-looking statements” within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors, currently known to management that could cause actual results to differ materially from those in forward-looking statements include fluctuation of operating results, the ability to compete successfully and the ability to complete before-mentioned transactions. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.

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